Unlock Your Sewing Potential with Ease
Transform your sewing skills in just six months with our beginner-to-advanced sewing subscription program.
Struggling to get started with sewing or take your skills to the next level? Alice’s Stitch and Sew Club is designed to guide you step by step, build your confidence and help you become the creative sewer you’ve always wanted to be.
You’re unsure where to even begin… You’re a creative soul, and you’ve always dreamed of making beautiful things with your hands, from stylish clothes to cosy home decor. The idea of sewing feels exciting but when it comes down to actually getting started, everything seems confusing.
You’ve always wanted to learn how to sew but have never had the right help and support. With no one to ask for advice or help when things go wrong in your projects.
The thought of choosing the right materials, fabrics, patterns or tools overwhelms you, and you don’t know where to start or what to buy.
A step-by-step guide to sewing success
This six-month beginner sewing subscription is designed to take you from complete beginner to confident sewer, one stitch at a time. Over the course of six months, we’ll provide you with everything you need to start sewing, improve your skills, and create beautiful handmade projects.
“Hi, I’m Alice. I’ve been sewing and quilting for over 30 years and I know how overwhelming it can feel to get started. That’s why I’ve created this club – to guide beginners step by step, unlock your creativity and help you enjoy every moment of sewing. With simple patterns and video tutorials, you’ll gain confidence, learn new skills and feel proud of every project you complete.”
Build essential sewing skills to confidently tackle a variety of projects. Here’s a taste of what you’ll learn:
Complete projects: finish one project each month, building confidence for more complex creations at the end of the course.
Each month unlocks new skills, helping you create beautiful projects while having fun every step of the way!
Follow along, enjoy the process and have fun creating!
Step into Alice’s world, where she’ll guide you through every sewing project with care and clarity, helping you grow your skills and become a confident, creative maker.
Learn from Alice as she guides you through all of the steps involved in making each project, with plenty of hints and tips.
Join our dedicated Facebook Group – immediate access upon sign up. Don’t worry if you’re not on Facebook you can access all of the material in the Hub on the Alice Caroline website.
Our instructions are fully illustrated and are really easy to follow. Step by step so are great for beginners or intermediate sewers.
A Little Extra Joy
Each month, one lucky sewer will find a Golden Ticket inside their box — worth a £50 Alice Caroline gift voucher.
A small surprise to make “happy mail day” even better.
“I signed up for Stitch & Sew 2025 and have learnt so much. It has inspired me to do more sewing and the encouragement by fellow crafters is brilliant. You can pick up tips if you go wrong, making it a unique piece rather than a wrong piece! I’m in love with Liberty fabrics now too 
” Lynn
“Im loving every minute of this project – the beautifully curated fabrics, the design – and just taking the time to craft something beautiful.” Muriel
“This is my second BOM I love it. Sew like crazy or just sit back take your time sew in the garden or sew with a little tray on your lap and a bag with all you treads needles scissors etc in front of the TV. Even do a project or two in between. I love it. No pressure.” Christine
“I am really enjoying it. The range of fabrics in the kits are amazing and if I was doing this separately, I wouldn’t be able to use such a wide range of different prints” KA
By the end of the 6 months, you’ll have a solid foundation in sewing and a portfolio of beautiful projects that show off your new skills. No more guesswork or frustration – just creativity, fun and the satisfaction of seeing your hard work come to life.
Sign up now to secure your place in our Stitch & Sew club. You’ll receive email confirmation and an invite to the Stitch & Sew Club exclusive Facebook group.
You will be sent your first sewing project immediately from the 12th June, plus a brand new sewing project for 5 months thereafter.
You will receive complimentary access to our members area where, each month, a detailed video tutorial for each project will guide you through the sewing process.
I LOVE to sew and have done since I was a young child, from my first wonky rabbit 😆 applique project to the quilts I make today. I’ve taught myself so much over the years and would love to share some of those skills with you or your loved ones. I want to share the joy of sewing and the wonderful sense of achievement it can bring.
I’ve been running my business for over 10 years and love spending time designing sewing patterns and kits. Many of my kits are stocked in the iconic Liberty of London store which is always so exciting when I visit. I LOVE designing our Alice Caroline clubs – this one is a little different to the usual quilts, but I’m so excited to help guide you through your own sewing journey. Alice xoxo
You will receive each month:
You will need:
Yes – this subscription is aimed at people who don’t currently know how to sew. You can still join if you do know how to sew – the projects will progress any skills you already have and give you guidance through the process.
All boxes, including catch-up boxes, will be dispatched to you within 2-5 working days of the payment date schedule shown below.
Payment by Monthly subscription:
The first payment will be taken on the 12th June. If joining after 12th June payment for catch-up boxes will be taken immediately. Then there will be a monthly payment each month until November 12th 2026.
Should your circumstances change part way through the subscription meaning you wish to cancel, you are free to do so at any time by emailing [email protected]. (We would, of course, be sad to see you go).
Shipping charges for Monthly subscribers:
UK: £3.95 per month
International Standard: £6.95 per month
International Tracked: £11.95 per month
Each month, one Golden Ticket will be hidden in a random pack across all our Quilt Block of the Month schemes. Because our packing and posting teams work independently, even we won’t know where it’s gone! The lucky recipient will find a £50 gift voucher inside their pack, to spend in our shop before the end of 2027. The voucher can be redeemed online, in-store, or at one of our events, but not against a subscription scheme. There’s no cash alternative, but it can be freely transferred or gifted to someone else. We can’t wait to hear from you if you find one… happy quilting and good luck!
If tariffs are due we will charge and pay these at the UK country of origin rate. We are keeping abreast of the current situation and, should this change, we will amend tariff charging accordingly. Your product will be sent with tariff paid so it should easily travel through customs.
We love connecting with you and answering your questions about Alice’s Stitch & Sew Club
GET IN TOUCH
For general order queries:
For QBOM queries:
Call: +44 1386 725 000
Open Mon to Fri,
9am to 5pm UK time.
Or, use our contact form!
© Alice Caroline Ltd 2026 | Registered in England and Wales, company number 05039780.
