Hello, I'm Alice
I’ve always loved playing with fabrics, finding particular joy in combining colours. Finding a snippet of Liberty amongst my grandmother’s quilting stash of worn-out dresses and vintage fabrics was always a highlight and, from there, my passion for Liberty fabrics grew.
I’ve been running my business for over 10 years and love spending time designing sewing patterns and kits. Many of my kits are stocked in the iconic Liberty of London store which is always so exciting when I visit. One of my favourite times of the year is Quilt BOM design – I simply adore getting lost in both design and Liberty fabric choosing. I love the fact that these Quilt BOM boxes will be sent out across the globe – sharing that quilty Liberty love worldwide.
Alice xoxo
My shop grew out of a life-long love of vibrant Liberty prints. As a child I would pore over my grandmother’s stash of quilting fabrics, savouring the bright delights of each new print.
Having completed a PhD in cancer genetics, I started to rediscover my creativity as a maker and designer of dresses, cushions, bags, childrenswear and quilts. Liberty of London Tana Lawn was a natural choice for my projects, with its fine weave, delicate and inventive patterns, intense long-wearing colours, and its traditional English heritage.
My studio and offices are in a light and airy barn conversion in the rolling Cotswold hills. Inside, it is a riot of colour and texture, with stacks of crease and blocks, drawers packed with fat quarters, and displays of inspiring projects made by staff. Rolls of linens and silks are stashed below the vintage cutting tables, whose previous life was in one of Liberty’s regional department stores.
I am drawn to the sense of tradition and belonging which is fostered by the passing down of quilting skills through the generations. I have a particular passion for creating patterns, taking care to write instructions clearly enough to encourage and support new crafters. Combining different prints in a rainbow of colourways is also a great pleasure; my packs of scraps or fat quarters will add a vibrant pop to any project, and are desirable things in themselves to stash away for a rainy day.
Working with fabrics every day with my fantastic team of staff makes my job a real pleasure. The team membership increases every year as the business grows. We currently have 23 wonderful colleagues in the team, many of us working flexibly to help balance work- and home-life. The whole team works together with enthusiasm and resourcefulness, to ensure orders are fulfilled, kits are made, and top quality customer service is delivered.