Alice's Stitch & Sew Club

Unlock Your Sewing Potential with Ease

Transform your sewing skills in just 6 months with our beginner-to-advanced sewing subscription program. With step-by-step patterns and sewing kits, personalised guidance, and a community of passionate sewers — all designed to help you create stunning projects you’ll be proud of.

Are You Struggling to Take Your Sewing Skills to the Next Level? Or Even Get Started?

Whether you’re completely new to sewing or you’ve tried a few beginner projects without much success, it can feel like a daunting task to dive into the world of crafting with fabric.

You might even be wondering, “Can I really do this?” You’re not alone—many beginners feel the same way and that’s exactly why we’ve created The ‘Stitch & Sew with Alice Club’. It’s designed to take you by the hand, walk you through each step, and build your confidence so you can become the sewer you’ve always wanted to be.

Does this sound like you?

You’re unsure where to even begin… You’re a creative soul, and you’ve always dreamed of making beautiful things with your hands, from stylish clothes to cosy home decor. The idea of sewing feels exciting—but when it comes down to actually getting started, everything seems confusing.

You’ve always wanted to learn how to sew but have never had the right help and support. With no one to ask for advice or help when things go wrong in your projects.

The thought of choosing the right materials, fabrics, patterns or tools overwhelms you, and you don’t know where to start or what to buy.

Introducing

Alice's Stitch & Sew Club

A Step-by-Step Guide to Sewing Success

This 6-month Beginner Sewing Subscription is designed to take you from complete beginner to confident sewer, one stitch at a time. Over the course of six months, we’ll provide you with everything you need to start sewing, improve your skills, and create beautiful hand made projects.

learn with Alice

Alice's Stitch & Sew Club

Hi, I’m Alice, and I’ve been in the world of sewing and quilting for over 30 years. As a passionate maker, I know how frustrating it can be to start sewing from scratch. I’ve been where you are — excited to create but overwhelmed by the process. That’s why I’ve dedicated myself to helping beginners like you unlock your creative potential through simple, easy-to-follow sewing patterns and tutorials.

My mission is to make sewing accessible to everyone, regardless of experience level. Over the years, I’ve seen how much confidence and joy sewing can bring and I want you to experience that too. With my guidance, you’ll not only learn to sew — you’ll love the process and feel accomplished every time you complete a project.

I created this club because I believe that everyone is creative, sometimes we just need a helping hand and I’m here to help you turn that spark of creativity into reality.

Here's What You'll Get

Monthly Beginner-Friendly sewing kits including full instructions: Each month, you’ll receive a new, easy-to-follow sewing kit that’s perfect for your skill level. As you progress, the kits will become more advanced, allowing you to build your skills without feeling overwhelmed.
Step-by-Step Video Tutorials: Every pattern comes with a detailed, easy-to-understand video tutorial that walks you through each step.
Fully illustrated Instructions: Clear instructions accompany each kit so you can follow along at your own pace and refer back to them whenever you need.
Exclusive Access to a Supportive Community: You’ll be part of a group of like-minded individuals who are also on their sewing journey. Share your progress, ask questions, and find inspiration from others who are just as passionate about creativity as you are, all inside our private Facebook group

What You Will Learn in the Program

Skills & Techniques You’ll Master During Your Journey

You’ll build essential sewing skills that will enable you to tackle a wide variety of projects. Here’s a glimpse at what you’ll be learning:

Basic Sewing Machine Operation: Master how to use your sewing machine confidently, including threading, choosing the right stitches, and maintaining your machine.
Choosing the Right Fabrics & Tools: Learn how to select fabrics that suit your project and how to gather the essential tools to make sewing easy and enjoyable.
Understanding Patterns: Break down the mystery of sewing patterns. Learn how to read and follow patterns so you can make any project with ease.
Seam Finishing & Pressing Techniques: Discover the importance of finishing your seams properly and the best pressing techniques to ensure professional-quality results.
Making Your First Completed Project: By the end of the program, you’ll have several finished pieces under your belt, giving you the confidence to tackle more complex projects in the future.

Each month, you’ll unlock new skills that will empower you to create projects you’ll be proud of. And the best part? You’ll have fun learning every step of the way!

How the Program Works

A Simple, Step-by-Step Path to Sewing Success

Here’s how it works:

Sign Up and Get Access Straight Away: Once you sign up, you’ll gain access to our private Facebook community.
Receive a New Project Every Month: From January, you’ll receive a fresh, beginner-friendly sewing kit each month, along with video tutorials and detailed instructions. The projects are designed to build your skills, gradually increasing in complexity, so you’ll be challenged without feeling overwhelmed.
Learn at Your Own Pace: You can work through the materials as fast or as slow as you like. The videos and printable instructions are available anytime, so you can fit sewing into your schedule.
Engage with Our Supportive Community: Join the private online group of fellow subscribers, share your progress, ask questions, and get feedback. The community is a place where you can find support and encouragement when you need it most.
Celebrate Your Success: As you complete each project, you’ll gain confidence in your skills and be able to show off your finished pieces. By the end of the 6 months, you’ll have a collection of beautiful creations and the ability to sew with ease.

With this program, you’ll never feel lost or unsure of what to do next. Every step is laid out for you — all you have to do is follow along and enjoy the process!

Be part of Alice’s world where she will carefully guide you through each sewing process so you becom a brilliant creator and sewer….

Month 1

You’ll start your sewing journey by making this beautiful and simple pouch. Learn straight stitching, how to line your pouch and putting in a zip (surprisingly easy once you know how!)

Month 2

Using those pouch skills learnt in month 1, you will turn your attention to learning how to master English Paper Piecing (EPP) – it’s super addictive and loads of fun.

Month 3

Make a beautiful Liberty Needle Case using English Paper Piecing and machine stitching. You can store your needles and pins in one place and be proud of your third sewing project.

Month 4

Learn how to make this super cute Hot Water Bottle cover using the ‘Quilt As You Go’ technique. This will give you the skills to move on to larger quilts should you wish to after this course.

Month 5

Make our gorgeous Honey House Cushion cover using the Raw Edge Appliqué. This sewing technique is very versatile and can be used for many other projects. There’s a little bit of EPP in there too – just in case you were missing it!

Month 6

Use all of your skills to master this gorgeous mini quilt. Using EPP, Raw Edge Appliqué and simple piecing, this mini quilt wall hanging will guide you through to be an expert sewer!

Plus, You'll also get

our help and guidance with your sewing journey

Video Tutorials

Learn from Alice as she guides you through all of the steps involved in making each project, with plenty of hints and tips and occasional visits from her cats!

Facebook group

Join our dedicated Facebook Group – immediate access upon sign up. Don’t worry if you’re not on Facebook you can access all of the material in the Hub.

Easy to follow instructions

Our instructions are fully illustrated and are really easy to follow.

testimonial from an Alice Caroline customer

I received my beautiful kit here in the USA very quickly. I love, love, love the way the fabrics and instructions are packaged. The boxes are beautiful and perfect for storing my finished blocks in. The instructions are so well written, very detailed with colour photos to ensure I’m using the correct fabric in each step. And the fabric! I’ve been drooling over Liberty fabrics for a long time. I’m so glad I decided to make the investment in what will surely be my favourite quilt. LAURIE, USA

Ready to Learn to Sew with Alice?

6 payments of

£34.95

Stitch & Sew with Alice Club - with 6 gorgeous sewing projects
All of the Liberty fabric required to make each of the projects
Support a small independent retailer
Delivered every month to your door (shipping details in FAQs)
Cancel anytime
Detailed illustrated instructions
BONUS: Membership area with tutorials
BONUS: Exclusive members only Facebook group access

add to cart

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

We love our sewing friends – here are some kinds words they’ve said about our subscription clubs….

“Exceptional service. Alice Caroline are always spot on with their BOM subscription. Beautiful packaging and you guys are incredibly helpful. You are my absolute sewing go to.”
JEN, Australia

“Beautifully packaged, with clear instructions for each month that any level of experience could follow. I also like the colour coded overall quilt page that shows which bit of the quilt you are doing for each month.” GEMMA

“I was gifted the Radiant Stars BOM by my husband and it was a complete delight each month to receive the beautiful box of carefully curated fabrics to make each star.” VERONICA, UK

Is Alice's Stitch & Sew Club for me?

By the end of the 6 months, you’ll have a solid foundation in sewing and a portfolio of beautiful projects that show off your new skills. No more guesswork or frustration — just creativity, fun and the satisfaction of seeing your hard work come to life.

How it works

Here’s what happens when you buy

Enroll Now

Sign up now to secure your place on our Stitch & Sew programme. You’ll receive email confirmation and an invite to the Stitch & Sew Club exclusive Facebook group.

your first box

You will receive your first sewing project (or projects, depending on your sign-up date) straight away, with additional projects sent monthly until June 2025. Each project is designed to progress your sewing skills to the next level with gentle help and support.

exclusive membership area

You will receive complimentary access to our members area where, each month, a detailed video tutorial for each of the projects will be posted to guide you through the sewing process.

Hello, I'm Alice

I simply LOVE to sew and have done since I was a young child. I’ve taught myself so much over the years and would love to share some of those skills with you or your loved ones. I want to share the joy of sewing and the wonderful sense of achievement it can bring – I can’t wait to sew alongside you.

I’ve been running my business for over 10 years and love spending time designing sewing patterns and kits. Many of my kits are stocked in the iconic Liberty of London store which is always so exciting when I visit. I LOVE designing our Alice Caroline BOMs – this one is a little different to the usual quilts, but I’m so excited to help guide you through your own sewing journey. Alice xoxo

AS SEEN IN

FAQs

What is included in my Stitch & Sew with Alice Club?

You will receive each month:

A new sewing kit which is aimed at improving your sewing skills gradually. Each month the projects progress to re-use the skills learnt in previous months but also giving you new ones too.
In January’s box, you will also receive needles and thread.
All of the fabric needed to make your project.
Full illustrated instructions

What else will I need?

You will need:

A sewing machine – a basic one is fine. It is possible to complete the projects without a machine but it will take longer.
Scissors – a pair for using with fabric and a pair for using with paper
Pins
Iron
Optional: rotary cutter, mat and ruler, Frixion pen

Is this sewing subscription suitable for beginners?

Yes – this subscription is aimed at people who don’t currently know how to sew. You can still join if you do know how to sew – the projects will progress any skills you already have and give you guidance through the process.

If I join, when will my box arrive and when will my payment be taken?

All boxes, including catch-up boxes, will be dispatched to you within 2-5 working days of the payment date schedule shown below.

Payment by Monthly subscription:

The first payment will be taken on 10^th January. If joining after 10^th January, payment for catch-up boxes will be taken the next working day. Then there will be a monthly payment each month until June 10^th 2025.

Can I cancel part way through the subscription?

Should your circumstances change part way through the subscription meaning you wish to cancel, you are free to do so at any time by emailing [email protected]. (We would, of course, be sad to see you go).

How much does shipping cost?

Shipping charges for Monthly subscribers:

UK: £3.95 per month

International Standard: £6.95 per month

International Tracked: £11.95 per month